The Società di Navigazione à Vapore della Peninsula Sorrentina, was established in 1902 in Naples. The ship-owner, Gioacchino Lauro, was the major shareholder, and the company was formed to compete with the Società Napoletana di Navigazione à Vapore, that held the concession for postal services and until then had a monopoly of the domestic navigation in the Gulf of Naples. There was a burgeoning passenger and goods trade between Naples and Sorrento and Capri, as well as sailings along the Amalfi coast. The first vessel acquired by the company was the former P. & A. Campbell steamer Princess May, that was renamed Principessa Jolanda. She had been built in 1853 by Messrs Barclay, Curle & Co., Ltd., for the Brighton, Worthing & South Coast Steam Boat Co. Ltd., and was surplus to requirements when that company was taken over by Messrs P. & A. Campbell in 1901. In 1903, two...